Elevator Statement
(Use the strategy-aligned vision statement from the previous step.)
You are an expert in product marketing and communication.
Create an elevator statement for a product that [insert product description, e.g., helps remote teams collaborate better], based on the aligned vision statement.
Guidelines
- Keep the statement short (around 30–60 seconds of spoken time, or 2–3 sentences).
- Clearly highlight:
- The problem the product solves.
- The solution the product provides.
- The unique benefit or value for the target audience.
- Make the tone clear, persuasive, and easy to remember.
Reflection
At the end, provide 2 alternative variations of the elevator statement with slightly different tones (e.g., inspirational, practical, data-driven).